Scientific
2018: Sustainable principles in tourism in the Czech countryside and their management
The book deals with the issue of sustainable principles in the tourism industry of Czech rural municipalities and their management. Currently, the popularity of rural tourism is growing, which increases the demands on the resources of the given destinations and ultimately can lead to their depletion and damage to the destination. The starting point is the effort to provide the management of rural destinations with such tools that would enable tourism to be managed with the intentions of the concept of sustainability. The aim of this book is to determine the characteristics that are typical for sustainable behavior in rural tourism and the subsequent creation of indicators that could enable the management or other interested parties to effectively manage the destination with regard to long-term prosperity in three basic areas of sustainability.
2018: Ecolabels and quality labels in the tourism
Based on data from broadly conceived research, the authors have created a comprehensive overview of used brands, their characteristics, historical relationships and costs of their implementation. At the same time, the book provides a necessary introduction to the theory of brand management, both in general and in specific application to the field of tourism. In the first part, the publication thus offers a more general information base not only for students, but also for professionals in the field of tourism management. Its second part can fundamentally facilitate the decision to choose a certain brand for entrepreneurs in the tourism industry. Although quality marking has been used in the tourism industry for a long time, it is, together with the relatively new eco-label, an important factor in the customer’s decision to use a given service. At least a basic orientation in the given issue is thus necessary for a successful business in the field.
2013: Civic and social science foundation: Sociology, media
The textbook for secondary schools deals with two areas of the civic and social science foundation, namely the issue of sociology and the media and their influence on people. The topics of sociology as a whole are devoted to the definition of the theory and basic concepts of sociology, the structure of society and the process of human socialization. It also introduces the issue of the family and is also devoted to the relationship between man, culture and nature; the process of human integration in the culture of the given society. The unit focused on the media is quite closely related to the previous unit. Media and advertising accompany people at every step in contemporary society; it is therefore advisable to learn to understand them, to be able to sort information and verify it from multiple sources. It will introduce you to the issues of the communication process, the media as such, media units and journalistic genres. This part of the textbook deals in considerable detail with mass media and new media, especially those based on Internet technologies.
2015: Sustainable Tourism – Principles, certification and measurement
Scientific monograph entitled Sustainable Tourism: Principles, certification and measurement focuses on current topic of the sustainability application and sustainable principles in the fast growing tourism industry. The introduction presents the different definitions of sustainability and sustainable development, including the definition applied to sustainable tourism. It provides a basic overview of milestones of sustainable development, followed by the introduction of forms and types of tourism that are inherently considered as sustainable. A special chapter is devoted to the certification of sustainable tourism in the Czech Republic but also abroad. Next chapter presents the possibility of measuring sustainability in tourism in set of indicators or in indicators alone. The final chapter is devoted to the possibilities of sustainability management in enterprises and tourism destination. Monograph consists of several case studies and photos in the appendix.
2011: How to Advertise
Advertising is a phenomenon we meet every day all around us. It is also the most efficient way of promotion for most companies. This book shows the basic information about advertising, its history and effects. It also contains concrete steps used in advertising together with simple manuals.
2009: Media Education
Media education is quite a new subject taught by the Czech educational system. This textbook is one of the first in its field and the first textbook in the Czech Republic with an innovative approach towards the media education. The textbook is written in a very kind, friendly and understandable way. It contains a vast number of illustrations, graphics, schemes and examples. (88 pages, published: October 2009)
2010: Workbook
The workbook for the Media education class contains various exercises, task and questions which cover all the subject matter of student’s text book. All exercises are structured in the way to be as realistic as possible with a chance to be applied into practice. The correct answers to all the questions and task are described in the teacher’s methodology book. (88 pages, published: May, 2010)
2010: Methodology
Methodology for the textbook Media education is based on the student’s textbook but contains also some additional information, ideas for more interactive education, plenty of useful materials and much more. The informative text is accompanied by many illustrations, graphics, schemes and examples. The methodology also contains the correct answers for all the questions from the Media education workbook. (111 pages, published: October 2010)